| Based on the research fruits related to literature as well as arts of movies and TV, in the light of the context in the era of E-media informatization and from the respective of art production, this assay conducts discussion on the relation between production—re-production of literature and movies as well as TV.To begin with, discussion is conducted on cultural features of art production in post-industrialization society. Media hegemony and cultural imbalance caused by informatization of post-industrialization society as well as globalization result in the transformation of elite culture to mass culture, while popularization and entertainment of mass culture together with informatized production of post-industrialization society will ultimately turn arts into goods, in this sense, the industrialization and commercialization of art production takes shape. Against the backdrop of industrialized development of art production, literature production and arts of movies and TV production encounter their challenges and problems respectively. "Hasten Zero Distance" brought about by spatio-temporal synchronization and images of movies and TV debilitates the central status of literature, which is replaced by the arts of movies and TV in the era of visual image.Second, in the light of artistic production theory put forward by Marx, the structure of artistic production—re-production is analyzed. In the post-industrialization society, artistic activities have evolved and will continue to develop into a kind of productive activity. Realizing value creation and increase is the essence of "artistic production". While the identity of artistic production and consumption enables artistic productive activities to endow continuous production to re-production process of literature and movies as well as TV, and complicated productive mechanism injects it multiplying and cyclic-productive inner driving force. Meanwhile, tremendous changes are taken in factors of artistic production:because of complication of identities of artistic producers, diversity of artistic productive conditions and increasing colorfulness of artistic productive objects, artistic increasingly tends to the combination of mentality and material. Third, discussion is conducted on construction of the mode of production—re-production of literature and movies as well as TV. By means of adapting literature, literature and the arts of movies as well as TV get much closer in aesthetics. And the producers of literature and movies as well as TV seek cooperation frequently, realizing mutual prosperity in their production. Multiplying production of different artistic productive modes in the form of movies, TV as well as books is conducive to literature spread and development, re-construction of literature value system, but also makes possible of re-production and re-spread of excellent literature works. In fact, trans-media cooperation between literature and movies as well as TV realizes self-rescue strategy of their production.Finally, theoretical significance is mainly analyzed on interactive and multiplying production among artistic categories. The modern art has presented obvious transfer relative to traditional one, which results in "the dying of the art". In the post-industrialization society, the combination of art and technology not only contributes more expressive vectors to traditional artistic categories, but also hastens new comprehensive artistic patterns. Meanwhile, the gradual bridging between art and daily life, indistinct standard between beauty and ugliness as well as cancel between art and non-art limitation, bring about fundamental liberation on art, and on the other hand, transfer the common artistic standard shared by artistic categories to their common artistic experience. Thus, the boundaries among artistic categories are further eliminated. In fact, it is unreasonable to divide artistic categories in a too meticulous way, after all, concrete artistic work is the embodiment real artistic value. |
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