On Art Production Market Context

Under market economy circumstances, the artistic production is to contest market like material production and to get a place in the market or is to evade market, and keep its "severity, elegant, purity" ? It has been debating for many years in the literary and artistic circle.For some historical reasons, most people used to set reliance on ideological character of literature and art against merchant character of literature and art; and used to set reliance on aesthetic concept against economic concept) and used to set reliance on aesthetic concept; and used to emphasize the contradiction and antagonism between its social benefit and its economic benefit whereas to neglect having something in common, As a result, the guiding of literary and artistic development is impotent, even cause confusion, I think that we should discuss and study the problem on the basis of Marxism artistic production theory.Firstly, in terms of a kind of production art, literary and artistic productive formation has its the special nature. Literature and art is essentially a special formation of production. Art as a kind of production should comply with the general law of production. So, nder the market economy circumstances, it is a historical necessity that artistic production advance towards market and consumption, and incline to commercialization in order to take advantage of the contest law of merchant production and to flourish the artistic production.Secondly, in terms of artistic production, it as a spiritual production is different from material production, the aim of artistic production unlike that of material production is to produce the material products that meet natural needs of human beings, but is, according to aesthetic law, to create a kind of spiritual treasure attaching itself to some material carrier, so that meeting the spiritual needs of the masses, Artistic production is naturally a kind of freely and consciously creation, and it is a objection of natural spirit of the artist. Artistic production as a kind of special spiritual production including artist's variety spiritual factors such as thinking, feeling, idea, quality, accomplished and taste. It demands that the variety factors blend as well as milk and water and become a sort of aesthetic image; and that is the discrepancy between spiritual and material production. Therefore, we must remember that the aim of artistic production is going in for and creating aesthetic value but not alone wooing merchant value when we use merchant value law to service artistic production.Thirdly, in terms the art of consumption, gererally speaking under the market economy circumstances, it is important that artistic production must accede to the market unless we don't change the value from potential to practicable, Any artist can't meet the variety needs of the masses to the maximum unless he/she plunges into the thick of life and runs towards the market and revises the scale, the way, the variety of the production.Facing the challenge of the market, the artists should immerse in the market sothat they can reflect and express the good and the evil of the market deeply and promptly; and they can eulogize the reforming and opening spirit of the masses in their times and they can create excellent works reflecting the life under market.Finally, in term of artistic consumption, spiritual consumption is different from material consumption, After al l,the artistic consumption not onlymeet the health and upwards aesthetic needs of the masses but also culture and heighten the spiritual needs of the masses, Artists should take on the sacred responsibilities of " culturing the masses who understanding art and being able to appreciate beauty" (K. Marx). In consequence, under socialism market, artistic production and consumptioncan "comply with the market controlling completely. Socialism literature and art put the social benefit, the artistic value and the aesthetic law on more important places than that of the economic benefit and the exchanging value law respectively...