The Research, Design And Development Of Revolutionary Souvenir In Yimeng Area

Thanks to the opening up and reform for thirty years, Chinese life has been significantly improved and lifestyle tends to be vicarious. The level of Cultural consumption is higher and higher, and the awareness of environmental protection has take root in people'mind. All these factors contributed a lot to the development of tourism. As one of the most famous tourist's attractions in China, Yimeng tourism has also gained great development these years.However, as the derivatives of tourism, souvenirs'development and research relatively leg behind. As far as I am concerned, laggard senses, awareness, hobbies, and low living standards are possibly the reason for the discrepancy, and conservative souvenirs design and blind market planning is to blame for the deficiency of souvenirsWhat we have talked above is the background on which this article is based.The approaches this article use are literature, questionnaire, interview method, logical induction and mathematical statistics. The conclusions drawn from this article are:First, we have talked about the main problems existing in the industry of Yimeng revolutionary tourism souvenir and the best ways for designing and developing Yimeng revolutionary tourism souvenir;Second, this article is featured with'revolutionary culture'and makes revolutionary tourism as its main clue, focusing on the functional demand and art demand of revolutionary souvenir.We have divided the revolutionary souvenir into higher ones medium ones and low ones and differentiate proportion for each ones according to the real Markey demand based on the revolutionary concept, revolutionary symbol and unique local culture.Third, the issue of security, convenience, cost and market of revolutionary souvenir has been discussed based on difference of cost, demand, art.