Research On The Design Of Wuxi Tourist Souvenir

Nowdays, the tourist industry develops rapidly in Wuxi and national scope. But, the development of the tourist souvenir is rather slowly. There is a serious contradictory between the tourist industry and the tourist souvenir. The basic reason cause this problem is the deviation between design and market. Basing on the background, this article focuses on two aspects research. Firstly, this article analyzed the problem of Wuxi tourist souvenir from the design angle, and concluded 64 ways to design the tourist souvenir of Wuxi. Secondly, the position of the article is that analyzing the Characteristics of the High- grade, Middle-grade and Low-grade must be according to consumer'demand. And this article summarized the design strategy for each grade of Wuxi tourist souvenir.