Visual Design And Exploitation Of Tourism Souvenir

With the deepening world economical integration and rapid development ofnational economy, people’s consumption capacity continuously goes up and tourismhas become the important carrier of people’s life and consumption. The six keyelements of tourism industry chains containing “eating, housing, transportation,travelling, shopping and entertainment” maintain high-speed growth. Contrasted withrelatively rich tourism resources, the inadequate development of tourism souvenirshas become the bottleneck that constrains the upgrading of tourism. As most souvenirproduction units are micro-businesses, the souvenirs being made are similar in qualityand design, with no originality and local feature.Addressing at the medium or low level and lacking of unified image designs,Chengde’s tourism souvenirs can not meet the needs of new tourism market andconsumers, which has become the “weakness” that constrains the further promotion ofChengde tourism. Scattered booths with low concentration has become another keyfactors restricting the development of Chengde souvenir market. Same souvenirs canbe easily found on the shelves of other tourism markets led to deficiencies ofChengde’ s local souvenir brands. Even in Chengde, the food takes up the largeamount of the souvenir markets, like hazelnuts, chestnuts and mushrooms, which arelocal produced, but containing no culture specialty and regional characteristics, andcould not be the symbol of Chengde’s long history and colorful culture.Taking the advantages of ascendant tourism resources, great history and splendidculture, Chengde should find its own proper developing mode, exploit and promote itsown tourism souvenir brands. This thesis focuses on the visual image of Chengdetourism souvenirs, and discuss the necessity of designing the souvenirs with uniquelocal characteristics. In this case, from the perspective of the nature of the visualimage design of tourist souvenirs, the performance methods, forms, creative anddisplay some problems conducted in-depth discussion and research, in order toachieve the design innovation breakthrough. In the process of market investigation and research data, and make the detailed summary and analysis, to achieve theaesthetic design rules requirements, and strive to Chengde tourist souvenirs visualimage design tends to be systematic, clear, to adapt to the tourism market, cater totourists aesthetic and consumer choice. The writer’s statement will be explainedcombining with the presentation of the real cases of souvenir designs made by herstudents, who hopes to promote the development of the visual design and exploitationof Chengde tourism souvenirs.