Explore Naming Famous Trademark Law, From A Linguistic Perspective

The object of this thesis is the Chinese Famous Brand in the form of written words. Choosing the linguistical angle,taking 2006-2010 years'Jiang Su province Famous Brands which are 2989 pieces of brands in all for instance, we will analyse the language feature of the Chinese Famous Brand and explore the language law of them, from the aspects of pronunciations, vocabularies,grammars and meanings,and at last, we intends to summarize the regulative principle of brand naming and optimize the technique of the Chinese Famous Brand naming.There are five chapters, which contain introductions, conclusions and 3 chapter tests.The first chapter discusses the essential phonetic character of the Famous Brand language.lt analyses the opening size of voice is closely with the head vowel of a final. The length of syllables is based on disyllable and trisyllable. The reasonable arrangement of level and oblique tones(in brand names of three syllables) generates tub-thumping unisonous dulcet voice.And then it discusses the rhetorical features of the Famous trademark's language voice. Rhyme, symphony and repetition boost up their expressing effects.The second chapter firstly sets forth the vocabulary and grammar character of the Famous Brand words. From the point of word-building, multiple compositive words take the lead. From the point of the grammatical function,firstly it discusses the nouns,whose function is denotation,then concludes the function of the predicates,and the special function of persuasion, orientation, promises to the consumers.Next, it discusses the variation features of the grammatical function,for instance that the adjective and the noun are utilized to the verb, the numerals are followed by the nouns, the adjective and the noun.From the point of vocabulary origin,the new words takes up about sixty percents, in the next place, the existing words and the foreign words takes up about fifteen percents independently.At last,it discusses the grammar character of the Famous Brand phrases.At the base of the fundamental structure,they form the stable structure mode which are abundant in word-buiding ability,such as adding the affix "er" "zhi" "er" and "ABA" structure so that it can slow the tone and make the pronunciation fluent and fashion.The third chapter, according to the meaning analysis of the Famous brands, summarizes five meaning categories, and analyzes their naming rule. The symbolic meaning includes the symbol of animals,plants,colors,and numbers. The property meaning includes the meaning of raw materials, features and effects.The emotional meaning contains many words such as "kai" "da" "fu " "shun" " mei" "le" "hao" "ai" that expresses the emotional meaning.The alleged meaning contains the meaning of people,place names and implement names. Some Famous brands are abbreviations,such as the acronyms of company names or management concepts,and some use numerals to generalize several qualities or behaviors.