Study On The Construction Of China’s Television Documentar Industrial Chains

In recent years, China’s television documentary is developing rapidly, the country have set up a number of professional documentary channel, and an endless stream of international award-winning works appear. It can be said that China has reached a high level in quantity and quality of television documentary production. However, contrary to the high-speed enhance of production level of television documentary, its development on the road of industrial did not go well. The reason is that China’s television documentaries industry lacks in a complete industrial chain which fundamentally hinder the television documentary forwarding to the road of industrial. The relevant institutional China has adopted restricted the depth of the development in the television documentary industry, and the weak product concepts and single marketing tools also limit the industry chain. Compared to the system and downstream of marketing chain, the problems in upstream of capital and midstream of production of China’s television documentary are more easily solved. So, television documentary industry chain must start from the institutional and marketing chain.