The Research Of Chinese Documentary Industry Chain

In today’s environment of rapid development of economy and society, the Chinese documentary industry also gradually began to run. The CCTV-9premiere, local television documentary program re-start, new media video website documentary channel introduced measures that let us see the new hope of documentary’s development. Especially the process in mass communication and the process of specialization, the market value of the documentary is highlighted gradually. The documentary in the process of marketization which becomes bigger and stronger cannot leave the industrial chain each link of baptism. So, the one who want to survive in the fierce competition, must revitalize the industry chain of production, broadcast, sales link that can construct the integrality documentary industry chain.This paper uses standard analysis method, which apply the western classical industrial chain theory to the development of Chinese documentary industry practice. This paper connect theory with reality, combine Chinese present situation and the contemporary Chinese documentary industry policies, cultural and economic environment, synthetically analyze the characteristic of the Chinese documentary industry chain, to learn from the west and Taiwan documentary industry good mechanism. Based on all these, I put forward the construction strategy of Chinese documentary industry chain.This article consists of four chapters; the first chapter is the introduction, which mainly introduces this article research background, significance, literature review and research methods. The second chapter mainly introduces the Chinese documentary industry development; analyze the contemporary Chinese documentary industry status inside out in industrialization under the background of Chinese documentary that faced external environmental difficulties. The first parts of the third chapter mainly analyzes the American television documentary industry pattern, take Discovery channel as example, which analyzed the Discovery channel brand management strategy, integrated marketing, and derivatives development mode. The second part which uses Michael porter’s diamond model analyzes Taiwan documentary industry development model, discusses the significance of Chinese documentary film industry development. On the basis of the former three chapters, the fourth chapter is the key point of this article that analyze perfect strategy about Chinese documentary industry chain, which from financing, production, broadcast to sales to illustrate several policy Suggestions.