Research On The Status Quo And Development Strategies Of Chinese Documentary Films

Since the birth of the world record for the film is always balanced harmonic agent,orderly market system and resources along with the economic development into the new normal and film breakneck expansion of the size of the market,the new pattern of the development of Chinese record movies into the turn.First of all,the vitality of the Chinese film market continues.By 2018,the total box office in China has set a new record of 55.9 billion yuan,providing a favorable development environment for documentary films.Secondly,the popularity of a series of TV documentaries has made a good boost for the documentary screen.In addition,"22","we are born in China" and other works have been praised,and the film quality image has been continuously upgraded,which has boosted the confidence of China's documentary film development.However,the Chinese documentary film in the primary stage of development is still in the midst of worry,how to carry out innovative production and effective media dissemination deserves further study.Based on the current situation of the creation and marketing of Chinese documentary films in recent years,this paper discusses the root causes of its cold encounters in the market and the future opportunities of development in the context of "Internet plus".The research results are divided into five chapters,respectively from the concept theory of documentary film,historical evolution,creation status,existing problems and development strategies.The first part,record the film's definition is a dynamic development process,the author in the speculative concept extension of the development characteristics of record at the movies on the new interpretation,based on the theory of "eyes","use and satisfaction" theory,the 4 c marketing theory as the theoretical basis of this article.The second part,the paper expounds the development history of Chinese and foreign documentary film,according to the collective creation characteristics under different era divide the evolution of Chinese documentary film for press releases,a TV,a comprehensive reform period and in the new period,90 years of news record film forming the aesthetic style of the people,is also the era of national development.The historical development of foreign documentary films is based on the theory advocated by the world record film pioneers,and explores the influence of different practical movements on film development.The third part,with a record 2012-2017 Chinese film as the backing,from the type of fodders,narrative mode,the audio-visual language,creation subject,and documentary aesthetics from several aspects such as a detailed discussion on the current situation of the creation of the documentary film.Subject types,the emergence of documentary films such as variety and IP is conducive to resource innovation and quality sharing.In the narrative mode,based on the international vision and the good Chinese story,the focus on the individual and the small view is the development trend of narrative strategy and structure innovation from the perspective of media convergence.In the audio-visual language,the film modeling,music acoustics and the cinematic spectacle can build the superstructure of the audio-visual stimulation to improve the artistic connotation and aesthetic value.In terms of the production subject,the market structure dominated by private companies has broken the limitation of government production and created a positive development environment for the creation and dissemination of films.Aesthetic characteristics,drama aesthetics and technical aesthetics are the mainstream of aesthetic expression,and the return of documentary aesthetics is an important element to realize the authenticity and artistic balance of the film.The fourth part explores the root cause of the predicament of Chinese documentary film.From producers,due to the influence of traditional political film "stereotype" to record the movie market financing is the first problem of making content lack of innovation and the row situation affects the market gains of the movie,to go into a vicious circle;From the perspective of the propagator,compared with the drama film,the documentary film promotion and marketing links from the realizationof the absence of the strategy,which severely restricts the way of the cinema's cinema transmission;From the audience's point of view,the national failure to form a collective image consciousness has caused the end of the marketing chain to break.In the fifth part,aiming at the three links of production,distribution and market of Chinese documentary films,the author discusses the development strategies that are consistent with China's basic national conditions and long-term and effective development.First of all,the state should coordinate financial support and macro-control of the market,and guide social capital in the context of "Internet plus".Secondly,according to the psychological appeal of the audience,we will implement the industrialization transformation strategy,and develop the virtual reality and other new technologies to continuously upgrade the audience's viewing experience.Publicity,make full use of new media marketing,word-of-mouth marketing to enhance public opinion publicity effect,with the crowd funding view,point map,road show together to break out of the cinema.Finally,on the production side with the audience and structures,the cultivation of the two-way interactive channel,the coordination of the audience "brand" psychology,satisfy the audience's psychological expectation,in the era of "screen" copyright established distribution network under the opportunity of cinemas,to realize the maximization of the industrial chain benefits.