From Publicity Photography To Photojournalism

Since the Cultural Revolution ended in 1976, Chinese society got into a great transformation. This transformation is reflected in economic,political, cultural,artistic and so on. The modern photography as a part of news media is also actively involved into this deep and broad social change. Started with the" discussion of standard ", news photography has changed from being toys of director and the pursuit of "high, large and comprehensive", to respect for law,facts and the image of the words, the pursuit of truth and information volume, to achieve the "image and words are equals, both wings to fly together." New Era of news photography career, after experiencing great change, whether it is photo quality, thinking and understanding, or the organizations have a contemporary new look, all people came to realize the bright future of the career. It is reflected in all the aspects, including the position of news photography departments and organizational structure, as well as how news reporters and editors to treat the business positioning of pictures and photo coverage. The completely transformation had been made from propagate photography to news photography.Basic on the dramatic changing history, this article analysis the history of the New China News photography specific characteristics of the environment from both time and space. Papers begins with historical detail, summarizing elaborated the new time trigger news photography change drivers, and through the analysis reveals they in the new period the influence of news photography change track. he main part observers the modern changing features of news photography in the new era from Chinese news photography theory,practice,concept and structure. That four characteristics are:from the superficial "graphic immediacy" to the profound "human research"; from a single "Publicity Photo" to multiple "photojournalism" business upgrade, from the rigid "text-based" to the lively "graphic both" aesthetic change, from a personal "editor" responsibility to the professional "photo editing" discretionary functions of the system transfer.At the same time, this article starts with the New China News Photography historical value of multiple drivers and begins digging out deep in the New China News Photo by changes in a variety of effects, in order to reveals the complex and changing behind the transformation of news photography deeply hidden laws of history. Under that condition, give some right comments on the changes of news photography in the new era of Chinese modern history.