Innovation Design Of Products Oriented By Experience Value

With the market turned from the seller's-oriented to the buyer - oriented, the trend of "human-based" increasingly strong .So designers pay more and more attention to the research of User Experience. At present, the research in this area focuses on the design of Internet and hand-held mobile terminals, but both theory and practice of user experience is not enough on traditional industrial products. The highlight of this article is that: with the start of the experience value's research, the author has integrated analyzed the research of user experience on both material products and non- material products, which can effectively supplement the traditional innovative design methods oriented by form and function.At first, the author used scenario reconstruction method and theory synthesis method to analyze the five-level of the psychological needs in user experience, and then proposed the corresponding content of user experience. Next, the author depth analyzed the brand experience design, the sensory experience design, interactive experience design, emotional experience design, and summarized a number of innovative design principles and methods respectively. And finally, the author used an example to verify and evaluate the innovative design method oriented by experience value.