Research On H5 Interactive Advertising Design Based On User Experience

In the era of experience economy,the Internet has become the most frequent tool for information exchange.It can realize people's spiritual pursuit through various technologies.The popularity of HTML5 promotes the birth of H5 advertising,which spreads through various online electronic platforms and becomes the latest trend of advertising development in a short time.H5 advertising,as a form of advertising with the advantages of interactivity,has evolved into a variety of interactive advertising is occupying the advertising market.H5 advertising to promote the development of the designers for the user experience to explore,to comply with the demand of the user interaction design constantly improvement,this article through to interaction design,the theory of experience design,user experience and the H5 advertisement case analysis study H5 interactive advertising design needs to do visual atmosphere around the user experience,strong user engagement,changing forms such as the design requirements.At the same time,the study found that the rapid development of H5 advertising also exposed some problems: no aesthetic design,page homogeneity,single interaction mode.Meanwhile,aiming at these problems,this topic will explore how to improve the user experience in H5 advertising for interactive innovation and design application.This paper is divided into six chapters: the first chapter is the introduction,which introduces the research purpose of this topic by showing the research background and significance,as well as the research status at home and abroad.The second chapter describes the concepts,including the concepts of key terms such as HTML5 and H5 advertising,the honeycomb theory of user experience,test methods,and the evolution of experience design.The third chapter discusses the influence of user experience design on H5 advertising and the design optimization and emotional respect brought about by H5 interactive advertising on the basis of H5 interactive advertising,and conducts research and analysis on different types of H5 advertising to obtain the specific application mode and influence of user experience in H5 advertising examples.Chapter four studies the design methods of H5 advertising: storyboard making,prototype drawing design,and the specific thinking and design innovation methods of interaction design in H5 interactive advertising.The fifth chapter USES the research design method and the interactive design thinking to carry on the practice creation;The sixth chapter analyzes the above research and practical results,draws the final conclusion of H5 interactive advertising design in the era of experience economy,and puts forward corresponding Suggestions and prospects for H5 advertising in the future.