Small Diffusion Of Popular Culture

Television play is cultural carrier which greatly reflect the sense of worth, public behavior,modes of thoughts,aesthetic appreciation in a country or nation. The multinational dissemination of TV paly is actual a process of conflict in different cultures. Cross-cultural communication of Television play is a cultural phenomenon which based on the television media.The communication of American television play in China shows the distinctive characteristics of media independence. Wide audiences watch the American television play on the network but not the TV media. As American popular culture, when American television play came to China, it became popular on the Internet and has a small minority fans. This kind of opposition has a strong comparative and localization features. American TV has a strong appeal in the social environment in America. But in China, because of the audience is difficult to identify the values, beliefs and behavior shown in the paly, this attraction become weakened by all sorts of interference. Chinese audiences, most were affected by the Chinese traditional culture, always have difficulty in understanding the American TV play. This difference in understanding foreign culture is the major bottleneck in the cross-cultural communication of American television play, which also caused American television play was popular in small minority in China.The audiences of American TV play in China are always highly educated and young and the main parts of them are college students and white-collar workers. Compared with traditional TV viewers, these audiences are highly educated and have good foreign language skills and a broad international perspective. They have more new media and cultural resources. They know how to use internet resources to shape their own cultural tastes. American TV fans always have a certain latent psychological advantage, and consider that watching American TV is fashionable. They exchange the story in the forum predicted, feedback and other activities though the web, and build a common cultural space, the formation of the cultural habits and preferences, such as their class way of life. Globalization and localization between different cultures is possible. Though the research in the phenomenon of cross-cultural communication, we can understand the audience in cross-cultural communication in the psychological. At the same time, through the deep understanding of this phenomenon and meaning, we can afford new ideas in the development of China's TV media.