Space Structure And The Aesthetic Experience Of Products Interactive Exhibition Based On The Three-Dimension Imaging

The success of Shanghai Expo 2010 arouses great interest in digital interactive technology applied in display media. High-tech display activities prompt the development of technology to some extent, and product interactive display based on stereo vision uses digital interactive technology without depending on object. Visual scenes made by computer compensate for the inadequacy of the present, and save tremendous amounts of resources. The human-computer interaction greatly increases actual participation of users, and realizes aesthetic perception of participators as they were there, whereas the aesthetic perception is the most direct and effective way to arouse users to purchase products.First, the paper discusses the evolution of product display media, and presents the technical reason for the evolution. The comparison to the digital interactive display shows the problems of traditional display technology and its inexorable trend to the digital interactive display.Second, the paper analyzes main elements influencing spatial construction of the product interactive display based on stereo vision, such as visual elements, audio elements, sensing elements and dynamic elements, discusses the ways in which each element generates spatial sense, and theoretically supports the design and construction of a virtual display system. The paper studies the integration of material space and cyberspace, which discloses the hidden perceptual element, namely, perceptual space formed by persons'feeling, and introduces the fusion of the material space and the cyberspace based on a digital platform.Third, according to users'demands, characteristics and aesthetical expression of aesthetical experience of the product interactive display based on stereo vision is discussed based on surveys of audience's practical experience. We insist that the product interactive display based on stereo vision provides a new perceptual platform based on human-computer interaction, gives pleasure to audience, and satisfies audience's aesthetic psychological needs, therefore realizing behaviors of purchasing products.Finally, new perceptual psychological needs resulting from instinctive desires, as release of psychic energy, it is caused by maximally controlling physical energy. In the process, desires are continually satisfied, which realizes freedom in body and mind, joyous within the self, and harmony with the nature.The study provides the development trend of media technology as well as relevant theoretical support of aesthetic experience to product display object. Moreover, the paper presents an entirely new display design idea by which appearance and functions of products can be demonstrated comprehensively, so audience's perceptual experience can be thoroughly realized, and market potential of product can be enhanced. The argumentation in the paper can be used as theoretical materials of relevant studies in the same field, which facilitates further study. Consequently, the study is of broad market and social values.