| The Yangtse Gorges tourism is one of the tourism hotline in China. the natural wonders of Yangtze river concertrated on region of the Yangtse Gorges tourism, but Itis not only famous scenic spots, but also a cultural arts colony.It Collects the religious culture, the architectural culture , literature culture, and various kinds of cultural treasures etc. But in the current situation, such abundant resources, there is a huge development potential. development and grandness of tourism tourism, merely rely on resources of tourism is not enough.We still must vigorously mining, integrate the literature resources of the Yangtse Gorges, and make the Yangtse Gorges become unique tourist resorts, make the three gorges tourism become a wheeled pattern form.This artiele is composed of three parts.The first part Introducts the related concepts of the Yangtse Gorges tourism literature resources and the tourism literature resources before tang dynasty and song dynasty . The second part,from the famous poetry tourism literature resources, travel notes tourism literature resources, stone carving tourism literature resources of the tang dynasty and song dynasty, analysis these three tourist literature .The third part discusses tourism development of the Yangtse Gorges on the basis history literature., summarizes the peculiarity of the Yangtse Gorges tourism in this period ,and discusses how to use the tourism literature resources of the tang dynasty and song dynasty to develop tourism of the Yangtse Gorges.We must selecte valuable and influential tourism literature resource of the tang dynasty and song dynasty to develop tourism of the Yangtse Gorges. the Yangtse Gorges has magnificent, beautiful natural scenery。Only combined with the tourism literature resources, the Yangtse Gorges can become high-quality tourist area. This combination need to use specific chemical products and way to express the cultural connotation of tourism literature resources through the proper way.This process is also a process of marketing. Compare with the marketing of tangible products, the main steps of the marketing of tourism products is the same.But due to the invisibility of tourism products some link in the marketing process has its unique aspects. The development of the Yangtse Gorges tourism literature shuold stress emotional connotation of the author and make the tourists gain spiritual enjoyment. |