The Multi-perspective Analysis Of The Greeting-title Format "Jintian Ni X Le Ma?"

In recent years, the popular language construction has become a researchhotspot, but the study of popular title format has been lacking. Taking the typicalpopular title-format "Jintian Ni X Le Ma?" as the research object, the authorinspected it comprehensively under the guidance of Memetics. And by means ofcombinating the Systemically, Semantically and Pragmatically, we attempted todescribe the production process of the greeting-title format "Jintian Ni X Le Ma?"for purpose of providing ideas for the related research of title catchwords.This paper firstly reviewed the related studies in the past, so as to abstract thedefinition of the greeting-title format and the necessity to do the research. Then,the dissertation gave detailed description of the title format from three aspects,which are syntax, semantics and pragmatics.Systemically, the predicate verb "X" expands to nouns and adjectives with theobvious appearance of abbreviation. The construction of greeting-title format isfixing.Semantically, the characteristics of variable "X" contains diversity, generalityand fuzziness. Components "Jintian" and "Ni" show the trends of Generalizationand Grammaticalization. The whole sentence shows the meanings ofattention-calling with Semantic evolution of the format from two aspects thatinterrogation weakening and attention-calling Intensify.Pragmatically, the greeting-title format "Jintian Ni X Le Ma?" shows two kinds of Presupposition that high frequency and significance; two pragmaticproperties that fashion and novelty; two kinds of aims that introduction andjudgment; shows pragmatic strategy that Defamiliarization. And the sentence"Jintian Ni X Le Ma?" can be used for the questions, network catchwords, populargreeting, heading, advertising slogan, etc.Finally, we discussed the forming impetus of the greeting-title format fromthree angles that language itself, Communication and social pragmaticenvironment.