| This paper is based on profit models system analysis of the network novel on the literary sites in China, insight into the features and problems of the profit models, and finds a solution for these problems.Firstly, the paper concludes several profit models of the network novel, such as pay reading, paper publishing, films adapted, game development, animation adapted, drama adaptation, audio books, network advertising, and so on, based on profit model theory and the main profit models of the Internet industry, according to the development status of the network novel on the literary sites in China. Secondly, It concludes the characteristics of the profit models of the network novel: relying the contents, supported by strong market , development with a good environment , combining with high and new technology, and points out the difficulty focusing on copyright protection, the proliferation of indecent content, related imperfect system , and challenges form traditional literary, etc.. Finally, the paper provides strategy to ensure efficient operation of the network novels profit model, by strengthened in copyright protection , intensify content regulation, extending the value chain of the network novel, improving relevant systems, and provide a good financing platform,... |
