Marketing Communications And Strategy Research Of Our Country's Literary Web Sites

Based on literature sites as the research object, and through literature site development stage, understand literature sites carding how to start? How to develop? At this stage of development status of literature sites, etc., thus the concept definition and classification. Then points out the role of literature sites and role, because of literature sites have immeasurable cultural value and economic value and society value, so the study of literature site has a very practical sense, because of this study is the marketing network literature communication strategy, therefore, the paper analysis the nature of literature is profitable website.Relevant literature sites on the basic concept of clear after, analyzed the current situation of China’s literature sites in the pattern of competition and the problems existing in the management process, and finally put forward, marketing strategy implementation is imperative.Literature web site’s content is diversiform, various literature sites strength level not neat, for different literary site should adopt different marketing strategy. Based on the writing process, thrust introduces different types of web site for about what the marketing strategy, and by using the typical analysis and comparison analysis method, key enumerated shanda literature its starting point public chinese, jin jiang literature city and perfect its northwest.next public chinese space-time, case analysis and compare to analyze. Since literature website involves marketing strategy of many, it is difficult to general with traditional4ps marketing theory to analyze, so the author respectively from the web site marketing strategy, web works of literature of marketing strategies and literature web resources management promotion strategy, discusses three aspects of marketing literature sites. Hope that through this paper analysis for literature sites to provide theoretical reference for the marketing practice.