The Theory Research Of TV Drama Producer Management Literacy

In recent years, with the process of promoting China's cultural industry, the development of television industry went into a prosperous and the most active period. With the art nature, TV drama is a property of special products. Thus in the production, in addition to the laws of artistic creation, we also must follow the laws of modern commodity production. As a management who attributes to the arts and also is responsible for the production, TV drama producer is the chief of production. The producer is the core of the creative production, the core of the management and the core of the business. Therefore, the management literacy level of the producer determine the success or failure of the TV products directly.In the article, the management literacy of TV drama producer is defined as a composition that drama producer possess the abilities of plans, organization, coordination, leadership, control, incentive and high art literacy in the production process. In addition, on the theoretical basis, the producer need accumulate a large number of working practices. And the comprehensive literacy reflects how to being a high level and multi-level producer.From the perspective of drama art and management art, the drama production process is divided into five phases:project planning stage, cost estimates stage, investment and financing stage, production stage and marketing stage. In the stages, different management theories are implanted to elaborate the indispensable capacities of strategic management, cost management, financial management, human resources management, marketing management. Management origin theories and models are implanted in this article, including the product life cycle theory, cost structure theory, risk management theory, managerial grid theory,4P marketing management theory, which provide scientific and effective theoretical guidance for the drama producer in the practical work.In this article, a number of cases are analyzed, such as "Dwelling", "Iron Teeth Jixiaolan", "Latency", "Story of Student Soldiers", the new"Dream of Red Mansions", "Legend of Martial Arts", "Storm the Town of Peach Blossom", "My Head of My Regiment" and so on for describing how to reserve and apply the management literacy as a drama producer.