Research On The Modern Consumer Psychology Of Interesting Packaging Design

The consumer is no longer confined to the daily life just for satisfing the needs for survival because of the development of economic and the improvement of people's living standards, but has become a kind of exotic culture and the modern life and enjoy. People's consumer sentiment has gradually matured as Consumer literacy and values change and improvement of consumption ability. consumers have an independent consumer awareness, they no longer blindly follow the market, a more degeneration of consumer demand based on both material and spiritual diversity. A new focus is concerned that how to design a package to meet the basic functions to satisfy the consumer psychology of modern packaging.Interesting design which is attractive can create pleasure of aesthetic experience.The modern packaging design could provides a new opportunity for development of the personality.The subject based on the main line of the art of packaging for the interesting design, starting with consumer psychology, supplemented by cognitive psychology, marketing, sociology and other related disciplines.We could summarized the interesting packaging design of the unique features and value, design principles and performance practices, modern packaging design for the development of personality of reference and reference through many multi-level thinking study for the interesting packaging designs.Firstly, this paper it to analyze and study the modern consumer mentality. We summed up the analysis through the modern consumer demand, purchase motivations and purchase action to get the understanding of the modern consumer psychology changes and the modern consumer mentality of the consumer behaviour.We found a fun opportunity to facilitate consumer psychology ,which is good for starting the study for the modern mode of interesting packaging design.Secondly, the interest and interesting design are acknowledged and analysised on the basis of the above-mentioned paper. It offer application of theoretical and technical support for the future packaging design. through the "fun" and interesting design concepts presented and defined.Thirdly, this paper analysis the unique features and value of the cognitive process and packaging of modern consumer packaging interesting psychological mode, and also analysis the packaging design of the application as a theoretical deduction.And this paper sum up the interesting packaging design principles which should be followed. At the same time, there comes a summary for interest in the performance of packaging design and unique packaging design interesting aesthetic means.Finally, the proposed text appeals the interesting packaging design in improving the packaging of the while meeting the spirit of the pursuit of the modern consumer. It points out a new way for individual packaging design, a new space vision and thinking Of their development.