The Mix & Match Of Photography And Graphics In Graphic Design

According to historical analysis, system analysis and case studies, this paper outlines and analyzes the historical background of Mix&Match between photography and graphics, in order to analyze the aesthetic experience of Mix&Match, as well as the new visual form and information transmitting methods in graphic design. In this paper,"Photography"can be defined as photographic image. Meanwhile,"Graphics"refers to artificial drawn-called graphics image. And"Mix&Match"means the mixture between graphics and photography.First of all, this paper analyzes the historical background of the Mix&Match between photography and graphics: 1)The invention and application of photographic technology bringing new vitality to graphic design. 2) Impact of modern art of graphic design reveals the mix&match of photography and graphics in form. 3) The popularity of computer and graphics software provide technical support for Mix&Match of photography and graphics.After the background research, based on the visual aesthetics system, from three perspectives, this paper focuses on analyzing the aesthetic value of the Mix&Match between photography and graphics:1. Photography and graphics have totally different visual texture, one is concrete, real, and delicate, but the other one is simple, abstracted, and general. Therefore, the Mix&Match between them could bring a new visual experience to the viewer. More specifically, this kind of mixture will produce a coordinated multi-texture contrast, which could make viewer to be willing to appreciate and enjoy it.2. As a symbolic of information transmitting, photography have an absolute advantage in objectivity, perception, authenticity, etc. On the other hand, the graphics are a sensible, simple and concise visual language that is a strong intuition and initiative. Due to different advantages of photography and graphics, mixing them allow information can be transferred more vividly and accurately.3. In graphic design, the Mix&Match between photography and graphics creates an overlap of two spaces. For viewer, this kind of overlap makes them hard to recognize the clear boundary between real space and virtual one. Graphics is considered as a part of photography language. In order to be a photography which can impact the sense of space and break the normal space logic, graphics should be cut into different shapes, or peeled from background. The mixture of photography and graphics builds a fantastic visual space. This Mix&Match provides a new design style for designers.Finally, in concluding remarks at that, the fantastic visual space which is provided by Mix&Match not only brings us a aesthetic experience and more accurate information transmitting, but also offers a new style for graphic design.