Present Situation Investigation And Analysis About Realty Advertisement

As is known to all, today's society rapid economic development, facing the economic tide, real estate market unusually hot, simultaneously also detonated the real estate advertising. Print ads in the real estate ads to show its unique vitality, the spirit of unceasing self-innovation has also been recognized with the likes of the real estate business. However, with this wave of continuous high-Chung, also exposed the shortcomings of many real estate print ads and disadvantages, so its mixed public opinion, resulting in good and bad social impact. For can better promote our country the real estate plane advertisement to develop unceasingly immediately, reduces unceasingly its negative influence even eliminates. This article has carried on the massive present situation investigation and the analysis to its real estate plane advertisement, affirmed regarding the real estate plane advertisement's characteristic superiority thorough excavation, with needs to give the profound analysis regarding all quarters demand, also one by one critically punctuates the analysis regarding the partial real estate plane advertisement's in existence's question and the community responsibility. Summarized in view in the real estate plane advertisement countermeasure method and the development strategy, is for the purpose of our country real estate industry and the plane advertising industry turns toward the health, the highly effective development to provide rational and the strategy support.This article is divided six chapters, the first chapter is the introduction part, mainly regarding the topic selected topic basis is the topic research goal and the significance, the domestic and foreign research present situation is the literature summarizes, the topic research method and the mentality. The second chapter for the plane advertisement's type, the characteristic and the superiority analysis, mainly unfolds the plane advertisement the outstanding place. The third chapter is the real estate profession to the plane advertisement demand, why the analysis real estate profession to the plane advertisement sentiment our country real estate plane advertisement existence question and the community responsibility analysis, deep research it has the alone clock in this chapter, is unable to put down. The fourth rules are showed that our country real estate plane advertisement the present situation, mainly analyzes from the following four aspects, the real estate plane advertisement's service condition, locates the real estate project differently to the plane advertisement demand, the zones of different real estate project to the plane advertisement demand, the numerous crowds to the plane advertisement receptivity. The fifth chapter for social impact which brings in the question, should fulfill the community responsibility as the real estate plane advertisement. The sixth chapter for our country real estate advertisement development countermeasure, not only aimed at the plane advertisement also to rise the entire advertising industry, faced the present situation we should how better its development.