Research And Explore The Format Design Of Advertisement Graphic Design For The Real Estate

With the rapid development of market economy, China’s real estate market competition is becoming increasingly fierce, in order to attract more target customers eyes, the real estate development enterprises pay more and more attention to the project of publicity and promotion, real estate advertising in the mass media with a large number of emerging. Can say, the vigorous development of real estate market in large quantities from design to the advertising industry, and promote the rapid development of the local advertising industry. To solve the real estate advertisement is the market of real estate, also is the "sales", project positioning, product planning, marketing means early in the sales and service. Sales is the motive power of real estate funds chain. Real estate development and entry into the strategy thought and tactics in two aspects, part of a real estate advertisement just tactical execution. How will the real estate projects effectively publicity through print media, the real estate project information to the consumers, so that consumers have interest and goodwill, so as to achieve the purpose of promoting sales, is the real estate advertisement design needs to solve the part, is also the purpose of this article.Format design in the plane advertisement about "beauty", and the thickness of each line is appropriate, the use of color is harmonious, the connotation is rich illustrations, will affect the audience’s mood and interest. Especially in the fast-paced, high efficiency, the expansion of the information today, real estate advertisement to talent showing itself from the many real estate, its layout design as an important means of visual communication. It directly affects the advertisement visual effects can not be ignored, behoove becomes the solution. Therefore, it is meaningful to study the real estate advertisement layout design. Research in this direction can directly improve the plane advertisement creativity and design quality, reduce the print ads in violation of rules of visual communication phenomenon, realize the ultimate goal of information communication.In this paper, the format design of real estate advertisement as the research object, the layout design of the aesthetic value and aesthetic expression research. Using the technique, for example, comparison, reference summary and analysis of the real estate advertising, and in view of the problems are discussed.This paper discussed the development of the real estate AD format design present situation and problems, combined with the basic principle of layout design as well as the domestic and foreign real estate excellent graphic advertising cases as examples, for the further elaboration of real estate advertisement.