On Characteristics Of Internet News Language And Its Benign Development

With the rapid development of internet media, internet news is no more the simple reproduction of traditional news articles. Original internet news is more and more popular. As a result, internet news language shall have its own systematic characteristics to cope with the communication mode. Earlier research takes a traditional media approach instead of an internet news oriented approach. Under the current social and cultural background, through the research of language materials of mainstream internet media and print media, characteristics of internet news language will be revealed with comparison of the said language materials, thus put forward ways to enhance the efficiency of internet communication. The Article uses pragmatics, sociolinguistics, mass communication and journalism in conducting the research.The object of research in this Article is internet news language in a narrower sense, that is, text language.1. Formation and influence of internet news language. Internet news arises out of traditional news language, which is closely related to social life on the internet, casting influence on social language and print media.2. Research on text structure of internet news language. Internet news language takes a different hyperlink layers structure.3. Follow the principle of economics. More abbreviations and plain language shall be used.4. Analysis of misunderstandings of internet news headlines. Two main reasons are internet language surroundings and psychological conditions of receivers.5. Communication efficiency will be enhanced through equipment of systematic characteristics of internet news language. Suggestions will be put forward on that.