Research On Chinese Date Culture And Its Tourism Exploitation

In recent years, agriculture tourism developed rapidly, enriching the leisure life of urban residents and increasing farmers' income. It becomes the important way of modern agriculture. It's a good way to break the traditional "agricultural" production-oriented business model, and expand the tourism resources development approaches.With economical and informational development, the traditional sense of sightseeing tourism may not meet the needs of tourists, the pursuing of cultural experience becoming higher and higher. The competition of tourism is also becoming the cultural competition. The development of agriculture tourism is the same, just in the fields of sightseeing, but overlooks the culture of the plants. Therefore, it's an important topic to research cultural connotations of plants and add into the tourism productions.This dissertation studies on the tourism exploitation of Chinese date culture, trying to aware how to promote the tourism development with Chinese date culture and to make it sustainable. The primary coverage includes:Firstly, studies on the development history and the connotations of Chinese date. The development history of Chinese date is divided into five historical stages, including the introduction domestication time, the traditional date production area formative year, the cultural technique and the use way formative year, the cultural technique and the use way period of expansion, the modern date industry period. Combing through the induction, summarized the Chinese date culture contains rich production culture, the diet culture, the side immortal culture, and the spirit culture.Secondly, studies on the values of the exploitation of Chinese date, including medicinal value, aesthetic value, literary and artistic value, and folk culture value. Medicinal value contains nourishing beauty, detoxification and calm sleep, strengthening the immune system. The aesthetic value contains the beauty of date flowers, dates and date trees. The literary and artistic values embodied in the relevant literary of date and the its art forms, including painting, photography, sculpture and so on. The folk culture value embodied in date and Customs, date and rituals, date and sacrifices and so on.Thirdly, studies on the tourism exploitation of Chinese date culture. Through the current status quo of tourism development of Chinese date culture, summarized the problems of its tourism exploitation. The problems contain in the fields of sightseeing stage, losing culture connotation and humanities, and incompletion of facilities. Based on this, put forward the solutions of tourism exploitation of Chinese date culture, such as deep researches on the culture connotations, making use of different resources, insisting the image of Chinese date culture, and exploit special tourism productions. Finally, studies on Guo Qiang date agriculture garden of Lao Ling, Shan Dong province, put forward the solutions and designs of its exploitation, to be the references for plants culture exploitation of agriculture gardens.