A Study On Tourism Exploitation Of Intangible Culture Heritage In Zhijiang Dong Autonomous County

In recent years,based on the emphasis on the intangible cultural heritage in the treasures of historical civilization,the identification,protection and inheritance of intangible cultural heritage has attracted the attention of more and more countries,governments and scholars.Among them,the concept of developmental protection of intangible cultural heritage is reflected in more and more cases of protection of intangible cultural heritage,and results have been achieved in many cases,but it should also be noted that the development of some intangible cultural heritage still exists.The devastating destruction of intangible cultural heritage caused by transitional development and unsustainable development.When reviewing such cases,the lessons could be painful.This requires following the principles of science in the development of intangible cultural heritage.This paper takes the development of the intangible cultural heritage of Zhijiang Dong Autonomous County(short as “Zhijiang”)as the research object,and follows the status quo problem(discovery problem)-SWOT analysis(analysis problem)-development model(solving the problem)-the safeguard logic(the problem of perfection)The development process of the intangible cultural heritage tourism resources will be sorted out.Zhijiang has a large variety of intangible cultural heritage resources.However,the intangible cultural heritage protection of Zhijiang still has a lack of community participation,insufficient government attention,insufficient protection funds,and protection and utilization.Not a bit of a series of questions.In response to these problems,in order to better protect the intangible cultural heritage of the Yi people,this paper uses the literature method,the field investigation method and the questionnaire survey method to identify and classify the intangible cultural heritage resources of Zhijiang,and investigate and analyze Zhijiang.The demand for the intangible cultural heritage tourism market in Zhijiang,combined with the future development of the constraints of the intangible cultural heritage of Zhijiang,using SWOT method to analyze the influencing factors and main strategies of tourism development.On this basis,combined with the development principles such as sustainable development,the development strategy of system planning,distribution implementation,and key breakthroughs was formulated.Based on this strategy,static and dynamic development models were further developed.Finally,this paper also constructs safeguard measures for tourism development including government-led,popular participation,and industry synergy.It is expected to play areference role in the tourism development of Zhijiang and similar intangible cultural heritage.