On "Incomplete" Graphics In Packaging Design

The graphics has existed since ancient times. With the high pace of modern life, the spread of information and the development and expansion in the field of art and design, graphic design market has been more and more attention and concern. It is more visual impact to the advantage of changing consumer access to information way, also declared the era of pictures coming, therefore, the commodity economy becomes a kind of "visual economy" in a large extent; Graphics generation, let incomplete graphics emerge because of demand; As a kind of unique aesthetic style of incomplete beauty, it interprets a aesthetic theory in opposition to perfect with its unique way, and display the incomplete graphics individuation, fashionable, trend and visual performance; moreover, Packaging is not only as a role on collection, preservation and convenient transportation, but take the responsibility for advertising and promoting the product. So, how to make graphics and incomplete graphics show oneself individual characteristic in the packaging tide with the design of the rich form? How to make the meaning of graphic contains an era culture and artistic characteristics, and increasingly strengthen with the development of the times? In this thesis, it explains the reason of incomplete beauty through the definition of packaging, and introduce the concept of graphics and incomplete graphics deeply through the revolution on the graphic meanings, characteristics of visual communication and development direction and the future trend on humanized characteristics of graphic. It analyses the advantages and shortcomings of the incomplete graphics which is in the different types of incomplete graphic on the packaging, and know about the future and the development direction of the incomplete graphics.