Study On The Use Of Hunan Traditiona Graphics In Specialty Packaging

Under the circumstances of globalization,persisting in the wake of the indigenous cultures, accepting and criticizing the foreign culture in a rational way,that is the positive attitude we must have.So does the design.In the economic and cultural integration stages,"borrowing" has been unable to meet the needs of current development of Chinese design in the fierce market competition.The packaging must be given a more profoundly cultural connotation to be a competitive product so as to obtain long-term development.In order to striking a chord in sentiment and aesthetic with consumers and promoting sales of specialty, specialty packaging, as a type of packagings,should be infused with more geographical-cultural spirits and traditionally visual elements.Starting with the status and problems of this paper from the Hunan special package, through investigation, analysis, summed up the graphic design Hunan specialty packaging graphics stack, there is lack of popular elements of abuse and regional culture of some aspects of this problem.Then, analyzing the typical Hunan traditional graphics,and its great beauty reflected in the color, line, form, artistic conception.On this basis,to explore the Huxiang traditional graphics application to whether or not Hunan specialty packaging, through comparison and analysis, draws the Huxiang traditional graphics and Hunan specialty packaging can fit well in culture, functional, emotional,aesthetic aspects.Then, in an attempt to Huxiang traditional graphics applications to provide design reference method for Hunan products packaging.Finally, the design practice of the conclusions of the article,method and its combination, showing the Hunan traditional graphic is applied to the design concept of Hunan specialty packaging.Based on the Huxiang traditional graphics products packaging, through analyzing the type, combing the Huxiang traditional graphic aesthetic factors,Hunan traditional graph search Huxiang traditional graphics and Hunan specialty packaging inner link, the combination of both methods and ideas,so that the two mutual promotion, mutual promotion. This is conducive to the promotion of improved design present situation, Hunan specialty packaging enrich related specialty, but also conducive to the unique charm of Hunan traditional graphics promote Huxiang folk life and local culture.