Rationalization Of Commercial Advertising Creative

With the development of China's advertising industry and the market matures,more and more demand for advertising. How to provoke shock and sense of identityin the eyes of consumers, corporate advertising is a distinct charm of expression.Advertising is the business information to consumers and an important way topromote products. Advertising in modern society are playing an increasinglyimportant role. Is an essential role in people's lives. To a large extent affect people'sthinking, culture, art and ideas about consumption. The characteristics of the productadvertising propaganda, culture of innovation, artistic creativity, inspiring people'soutlook on life and values.Early advertising is to sell products for the purpose, but with the development ofsociety, the progress of time, advertising to sell products not only serve the enterprise,which contains a variety of values and cultural attributes. Like a more modern lifestyle, interesting, novel and artistic concept level. Therefore, creative ways togradually on consumption, consumer awareness of the concept of change, focus onproduct sales at the same time, creative content also affect consumer behavior.Modern advertising to reflect the very distinctive corporate image, culture,philosophy, branding, integrated into social life, affecting people's values andinterest in life, to meet consumer demand maximization. From the creative point ofview, whether it is operating or non-business advertising advertising, should be fromlife, to touch people's hearts to the performance of practices, a strong shock to thepeople and the most thought-provoking content. Various types of advertising creativeadvertising industry and the operation of the space should also consider the socialimpact and the concerns of the humanities and thinking. Relatively speaking, publicservice commercials on the public more than the reaction force. Public serviceadvertising creative designer, you can play impressed the public imagination, so thatthe public caring society, caring environment, caring friendship and otherconsiderations, mainly the fundamental needs of society as a starting point, nocommercial utility participation, people will relax mentality to face. The commercialsare under the overall creative work. Is based on social enterprise meet the needs of thecreative, economic effect and brand effect is responsible for creativity.Modern commercial advertising creative, able to establish the basis of theproducts and services provided to the most basic interests of consumers, is consistentwith a rational method of creative expression. Commercial advertising creative advertising industry, survival and development of unique attributes. Advertisingdesigner and marketing in the face of increasingly complex market environment, facegreat creative challenge. Creative person who fully treat the simple traditional view ofconsumers, with some boring words and the absurd idea that consumers are notinterested in not only, but also have tired of psychology, does not conform to the newera of intelligent development.The concept of a new era of strong consumer brands, advertising creative on howto build a solid corporate image, advertising is not just to sell products, but alsoconsider the long-term corporate brand. This requires advertising designers, many inthe professional level of training and absorption into the strategy of specialization, theconcept of integrated marketing, strengthen communication and enhanceinter-industry skills, and promote the expansion of advertising. Innovative productsenable people to find themselves in the presence of art in modern society, pursue tothe dwelling intended. Meanwhile, advertising and cultural exchange, advertising andeconomic integration, advertising, and advertising blend with the environment andscience blend in, to kind of wisdom of the resonance, resulting in spiritualcommunication. Enable people to savor the pockets pulled out, while willing, not onlycan enhance the look of the ads can also play an unexpected effect.