An Artistic Exploration Of The Mutual Influence Between The Easel Painting And Commercial Visual Elements

In the long historical development,advertising culture is the product of social productivity and social culture development to a certain stage.As an objective companion to commercial competition,it not only reflects the cultural background and social values of the country,but also has a certain right of social discourse,thereby driving the mainstream development direction of our society.Advertising in early society relied on writing and painting,and along with the progress of economic,technological and cultural levels,it promoted the development of advertisement in form,content and performance.Similarly,these commercial visual elements that contain popular culture and consumer society have become the creative materials of many artists.On the one hand,the artist depicts the commercial society observed by their self to show the relationship between people in different times,the relationship between people and society,and the relationship between people and nature.On the other hand,artists see commercial visual elements as a direct painting language and use it to recreate,like pop artists,who transfer painting into an expression of opinions.This mutual influence even extends to the political and ideological nature of Pop Art gradually fades out of people’s vision,becoming a component of consumer art and commercial culture.There is an implicit historical process to the interaction between the two.Specific discussions of mutual influence and reference will be distributed in a large historical framework.Among them,more specific discussion of commercial text and images will be made including the cultural logic behind post-modern advertising.Finally,I will discuss the personal understanding and the development space of this creative direction,explore the historical significance of its existence and the possibility of future artistic exploration.