The Research On The Application Of Chinese Folk Art In Modern Package Design

With the appeared and booming of China Style, the folk art revitalized new life in the special occasion. Some successful artists,designers attach great importance to the folk art, the nutrients we gain from the folk art enables us to explore the nice element, culture metaphorical, art forms and the means of color to enrich the arts, design creative performance space.The piece of form important as a folk art must be the Paper-cutting, which is a unique aesthetic taste and artistic features.paper-cutting coming to our daily life as a new ways and got widespread attention in a few years, especially the Jiangsu Yangzhou paper-cut art, during the process of its developing a unique artistic charm forms to make us impressive, such as beautiful lines, lovely image, elegant composition, refined style. There creative thinking, aesthetic awareness, modeling art make a good example for the modern packaging design. We can find a brilliant packaging way to show our nation’s cultural characteristics by understanding and excavating the elements of Jiangsu Yangzhou paper-cut art.There were four points to illustrate the paper:Firstly, a brief overview of Chinese folk art, analyzing the performance and impact of package designing from its graphic language、traditional materials and color meaning. Secondly, Yangzhou paper-cut art, as a typical representative of the folk art, we can analyses its historical development, content themes, aesthetic implication to summarized profiling. Thirdly, Yangzhou paper-cut art modeling features and cultural values. From Yangzhou paper-cut art forms and ways of thinking to start exploring the use of modern packaging design value and aesthetic appeal. Fourthly, take a good example to support the e theoretical part. Combined the theory and practice together, with that way, we can further strengthen the positive significance of folk art in the use of innovative modern packaging design, at the same time reach to promote the development of traditional Chinese culture and Chinese folk arts and crafts.