The Research Of Traditional Fuwa Harmony Concept Applied Into The Design Of Present Mascot

China's traditional Fuwa was generated from the people who were yearning from abetter life and the blessing ideology which was the creative visual language growing frompopular and transmitting in every class. That was the direct expression of traditional"Chinese harmony concept". The purpose of this paper is through the studying and researchFuwa mascot image to find out what can be learned from their profound culture and theunique artistic style.This paper is based on the research and exploration from the image of Fuwa mascot todig out the reason that the image could break the distinction in difference racial culture andwere widely recognized. The design of traditional mascot is tightly related to the traditionalculture. Besides what we can see the image of Traditional Fuwa, which also contains thedeep symbolic significance, aesthetic value and variety folk activities etc. which also providesa very good view in present mascot's design, selection, naming, shaping and deep meaning.It can help the business and public activities to better convey the branding culture, shortenthe process to know the brand from customers and make brand more persuasive andaffinity.The expression of Chinese traditional"harmony concept"is into present mascot'sdesign which contributes to explore the local aesthetic connotation and cultural quality frominternational perspective. It also keep the culture's peculiarity and independence , and findout the unique language in design in today's globalization. Finally, this paper explores thetraditional mascot's morden expression under current international aesthetic trend. Duringthe globalization and modernization, the significance and possibility of traditional Fuwa isreconstucted with modern communication and design, then get the new artisticdevelopment.