Creation Of New "Economic Man"Concept-crack Business Ethics Of "Smith's Problems"in Contemporary China

In the21st Century, with the accelerated process of economic globalization, the rapid development of high technology and China's accession to the world trade organization, the development of China's economy has become the focus of the world.Economic development has brought" double effect".on the one hand,it brings in the great promotion of material prosperity, on the other hand,it brings some social problems:moral corruption, environmental pollution, the widening gap between rich and poor etc.As the main body of market economy enterprises, how to face the cornucopia of profit, how to stick to the bottom line of ethics morality, how to combine economy benefit with moral goals, material wealth with spiritual realm of success,how to maintain effective moral regulationis a big problem that Adam smith left to us. The article tries to begin with "smith problem"and carry on the analysis to realize the practical significance of the development of Chinese enterprises, This paper consists of five parts.The first part:Dose "Smith problems" really exist?It expounds the problems generated in two influential writings.After combining the times that he lived in, We can find that it is not difficult to slove in his living times, but difficult to analyze the reason for the cause of" Smith problems".The second part mainly discusses the significance of "Smith problems"on the development of Chinese enterprise,Chinese enterprise have encountered lots of appearance from morality. So we need to" ethical thinking about of the development of contemporary Chinese enterprise by "smith problems".The third part focuses on the situation that Chinese enterprises is encountering " Smith problems".It mainly refers to the relationship between enterprise and staff consumers.competitors. government and ecological environment and then further analyze the reason and harm of moral deficiency.The fourth part analyzes the value system that combine self and others.and further illustrates the necessity of combining of self and others.Besides,It is also very necessary to illustrate from China's traditional Confucian and national system,the economic relation of socialist public system.The fifth part is about the creation of the definition of China's new enterprise" economic person",First, the definition is discussed.Followed by a detailed analysis of how to create a new" economic person" concept, including the moral sense of the enterprises enhance the leader's moral quality, establish the right ethic code, and" people-oriented" management system, repay the society take responsibility and carry forward the national spirit. As for the government, it is also necessary to strengthen macroscopical adjusting control. Regulate law construction, strengthen the supervision of enterprises, improve the enterprise system construction and economical market system.