Non-profit Medical Organization Design Of Visual Brand Image

Under the market economy condition, the content of the contemporary Chinese medical system has been gradually improved and its component also more and more colorful. "On deepening the reform of medical care system proposed opinions", "the persistence nonprofit medical institutions as the main body; medical institution as supplements, not-for-profit public medical institutions as the leadership, the public medical institutions common development of the medical principle" do. Nonprofit medical institutions have lost the support of the government of the domestic and foreign many excellent, facing the medical institutions brought about by the market impact, and nonprofit medical institutions in planned economy under the environment of the achievements of the long-term already cannot obtain the market approbate, want in market competition to get rapid development, must find a "may not be copied advantage", seek development with characteristics.With the rapid development of science and technology, medical technology level unceasing enhancement, the medical technology itself in constantly transcend and be surpassed the rapidly during its development, medical level homogeneity phenomenon also increasingly apparent, medical level is no longer the only reference medical patients to choose. Only can attract to patients, can obtain development in the competition of the initiative, the competition between medical institutions has been converted to brand image, the competition between the brand recognition.According to cognitive theory, any behavior is all mental reflect, with the constant development of economy, people's consumption idea, consumer behavior has undergone great changes. According to our country's present situation of medical service market, in many of the homogeneity of medical institution want to attract more patients, should be understanding the premise of patients demand with high quality and humanized medical service cater to consumer psychology; Also with high quality in the visual image quickly and accurately transfer nonprofit medical institutions themselves excellent brand culture, obtain the identity of consumer brand culture, and then to attract consumption purposes.Our country's medical institutions have become increasingly aware of the importance of brand visual image system, and began to explore and effort. In practice, some medical institutions one-sided think visual image system is a few beautiful graphic symbols, ignored its culture dissemination function; Due to a lack of relevant laws and regulations, the policy guidance, some medical institution in its management process, see only the brand image of competitiveness, but ignored its brand culture construction, the results only get a benefit. Current research shows that visual system is the most main human accept outside information, and most efficient way of one. The image is culture connotation of the brand image, the brand culture, is the visual image is the brand the carrier of culture and the most direct communication mode.The author comb through extensive reading literature, and then analyze the field visit, and draw, some important conclusions. This article from the brand cognitive perspective, visual image of nonprofit medical institutions brand vision image identification system design in architectural design and practice the necessity of problems appeared in the discussion. With the domestic and foreign various medical institutions brand image visual design experience, combining CI theory based on China's other industry experience obtained in the field of medical institution non-profitable in brand vision image design problems were discussed, seek ways to solve these problems, and puts forward some countermeasures in order to find the nonprofit medical institutions brand gain long-term and consistently and orderly development ways and means.