Study On The Net Brand's Vision Identity Design

During 1940s and 1950s, the companies in European and American pay much more attention on the corporate image in order to improve the influence and competition. Corporate Identity was born at the right moment. Corporate Identity System emphasize the making-up and the enhance of the corporate image, to meet the needs of the image direction. With the coming of the brand era, the content taking by the brand is expanding. The theory of Corporate Identity is developing and will not localize the point of company. The idea of brand first spurs much more people to concern Brand Identity. Brand Identity include three factors:brand mind brand behavior and brand vision. Brand mind means the basic market image positioning of the given brand and corresponding image mind. Brand behavior which is just like the Corporate Identity System, emphasize the standard and unite of product line planning,marketing mode,promotional activities etc. Brand vision is the same as the Vision Identity of Corporate Identity.In the environment that the market is quickly developing and maturing, the company's abilities of information,production and marketing show convergence trend. And this is the basic situation of the market. There is too much common place to identify. The company's endeavor is hard to be understand by the consumers. So the brand competition has a great consequence.According to relevant reports,80percent of information is received by visual which is more direct and specific than hearing. The original recognize of audience about some brand is coming from a visual image. The visual design of a brand is an essential part for the building of the brand image A net brand could not magnetize the audience, communicate effectively and earth the dream of having a good brand image, until they can attract the attention of audience.With the developing of the technology,internet and the popularize of computer, a new brand model emerged, web brand. Web brand means if it could not connect with internet, it would not exist, such as Google,sina etc. With respect to the traditional brand, the importance of each factor of the VI is dramatically changing. Web design is one of the most important factors in the VI. This paper will discuss how to apply the design idea of VI to the Web design. At the same time, we could realize the value of the Web design in the VI system,indeed in the brand image.The paper takes team buying web site as the subject of the research, after analyzing the visual design of the team buying website at home and abroad, it points that the domestic websites still have some problems in this area. This thesis also uses the information of economics,communication,art designing,psychology etc. to analyze the cause of the problems in the angles of the website 's decision makers and designers. Then it concerns the relevant knowledge about brand and suggests the building of the Vision Identify system.. By the history of VI, this paper discusses the principle of the design about vision identify for the net brands and particularly researches the factors of the Vision Identify system in the view of designer to try to offer some forceful reference for the building of brand image of team buying website and the others.