New Media Age Out-of-home Advertising Interactive Creative Research

The transformation of society brought by the inevitable for advertising design conception update object aesthetic consciousness of put forward the new value. In order to improve functions as a result of the interaction, itself is the progress of design. Out-of-home advertising the interactivity in contemporary value system is under the diversity of generating visual carrier comprehensive application forms, between2dimension and3d dimension, advertisers and consumers in psychological to reach a logical tacit understanding. Because of the changing times, both subjective or objective conditions in the occurrence of the great changes. Therefore, should to catch the consumers of subjective attitude change and new media with the development of information technology, promote the out-of-home advertisement making and raising the level of interaction between the change of creative communication forms.This subject will be located in the new media research under age of out-of-home advertising to interactive creativity as the breakthrough point, will extend the concept for the advertisement carrier of the external image. With the experience economy era gradually to traditional advertising audience immunity to pursue new advertising form of psychological need. Therefore, to the needs of the consumers as the core, strengthen the audience experience, communicators, the media, the audience in several aspects, such as establishing a link, and the audience to a new interactive mode, brought to consumer spread the benefit maximization.Creativity is the soul of advertising, however, in the contemporary visual context, the creative concept is no longer limited to a good idea, but to expand the application form for visual category. The extension of creative concept formed the boundary of the fuzzy classification advertising, advertising creative thinking is the inevitable result of the development of avant-garde. More and more out-of-home advertising communication form have break before inherent limitations, it can be free to use emerging technology, comprehensive materials and media mix and so on many kinds of method, its interactive creative is a kind of open art means.