Mobile Media Advertising Art Design Research

Mobile media advertising, which is A product of social productivity developmentto a certain period, is one of the effective publicity means in cities. Nowadays socialproductivity development has come to a product homogenization period. Enterprisescompete through marketing means. While product homogenization are in fierce termswith marketing means, consumers cannot identify the advantages of an enterprise orits product in terms of quality and marketing force. Thus new forms for competitionare required for a enterprise to differ from others so that they can gain higher marketshare. In this situation, mobile media advertising becomes an in important way toachieve this. It is not only a content of carrier and information organization, but also adisplay of a city. It shows the culture and image of a city and changes our lives.Mobile media advertising design is still at its initial stage in our country. Due tothe design,layout and management problems, many side effects arise from it, whichleads to such further problems as the discord of mobile advertising with the city image,the disturbance of citizens’ life. All these will hinder its own development. Thereforethe study of mobile advertising has significant and realistic meaning.This article contains four aspects: the right layout, the visual effect, the settingsand management and the future trend of mobile advertising. The article will also putforword the coordination of mobile advertising and city surroundings, emphasizingthe CIS into the city’s image and the relationship between. CIS can both improve theimage construction of the city and exert positive impact on building the city image.