On The The Shanxi Yuncheng Protection Of Intangible Cultural Heritage, From The Point Of View Of Tourism Development

In recent years, various circles of society have paid much attention to the intangible cultural heritage, so relevant scientific effort becomes increasing. The long history and assembling humanities bring about abundant intangible cultural heritage materials. Under the background of nationwide and worldwide intangible cultural heritage protection, the protection of intangible cultural heritage in Yuncheng is also imperative. The protection of intangible cultural heritage in Yuncheng is admittedly important, however, under the premise of protecting intangible cultural heritage in Yuncheng, a reasonable approach should be found to realize the its social value, cultural value and economic value and to bring its roles into play in realistic society, so as to promote the sustainable development of intangible cultural heritage in Yuncheng.To enrich the research and bring forth new ideas about the effective approaches of the protection of intangible cultural heritage in Yuncheng, this paper comprehensively applies relative theories of economics, management science, cultural heritage science and other subjects, discusses the protection of intangible cultural heritage in Yuncheng from the perspective of tourism exploitation, and points out the importance significance of tourism exploitation on the protection of intangible cultural heritage in Yuncheng.This paper can be divided into five parts, mainly including:The preface gives a comprehensive overview about this thesis and illuminates the research methods as well as basic thinking methods from aspects such as topic selection origin, research content and research status.Chapter1gives an introduction about the intangible cultural heritage and its protection in Yuncheng. According to the result of the general investigation on the intangible cultural in Yuncheng, this part gives a primary understanding of the specific situation of the intangible cultural heritage in Yuncheng, based on which the author deeply studied the present status and existing problems of the intangible cultural heritage in Yuncheng by combining with field research, and when recognizing the active roles of current strategies adopted to protect the intangible cultural heritage in Yuncheng, this part points out the existing problems and deficiencies, in the hope of seeking for more effective and reasonable methods to improve the status of the protection of intangible cultural heritage in Yuncheng.Chapter2evaluates the tourism exploitation of the intangible cultural heritage in Yuncheng. By comprehensively evaluating the active roles and possible negative roles of tourism exploitation in protecting intangible cultural heritage in Yuncheng, the necessity of the tourism exploitation for the protection of intangible cultural heritage is realized in this part. Besides, it also takes cognizance of the feasibility of protecting the intangible cultural heritage in Yuncheng through the research based on the definition, classification and evaluation of it.Chapter3illustrates the principles and mode of development-type protection. In this part, through analyzing the interaction between tourism exploitation and the protection of intangible cultural heritage in Yuncheng, it makes clear that, since the intangible cultural heritage is a special tourism resource, certain principles should be obeyed in the tourism exploitation. Under the guidance of the principles, adopting specific mode to develop the tourism to bring forth new energy and elements to Yuncheng is favorable for promoting the taste and building brand image of tourist culture in Yuncheng. With additional necessary protection measures, based on inheriting the intangible cultural heritage in Yuncheng, achieve its cultural, social and economic values, so as to powerfully promote the sustainable development of the intangible cultural heritage in Yuncheng and reach a win-win outcome in protection and tourism exploitation of intangible cultural heritage in Yuncheng.The epilogue gives a summary about the whole thesis, recollects the deficiencies of the research, and puts forward the expected efforts.