On The Contract Of Naming Right

The naming right of sports is a new type of right. It is product of rapid economic development. The contract of naming right is the operating mechanism of naming right of sports. Our laws do not have this aspect. So this brings some problems on disputing resulting, saving rights .Can not meet the needs of the rapid development of sports. The article discusses the sports naming contract comprehensive .Provides a theoretical basis for the contract of naming right.The first, this article analysis the development of sports, and stresses the practical significance of discussing the contract of naming right. Thus put the theory into practice. The second, the article discusses the structure of naming right of contract. The subject of contract is sponsor and owner of the material object. The have their own purpose. The sponsor wants to enhance his image, and the material object wants to get economic interests. As the content of contract, the naming right of sports is the name of sponsor expanding the object. The article also points out the relationship between the name and the naming right.The third, points out the contract is different from the sales contract, grant contract, advertising contract and license contract. And proposes that establish the terms about the contract of naming right in Contract Law. It is pointed out that the contract of naming right is different from business contract of naming right on contract mark. The business contract is a contract to transfer the ownership of the subject matter, but the contract of naming right mark is naming right. The contract of naming right is different from the donatives contract on the aim of contract and the donatives contract is single service contract . The contract of naming right is different from advertising contract on contract mark. And is different from licensing contract content. So I suggest that the law of contract should increase the content about the contract of manning right. And the content about the contract of naming right must be consider the characteristics of the contract of naming right.The fourth, discusses the special sides of the naming right contract. First sports management is administrative. Second the role of the media is important. Third advertising must consider the interests of consumers. At last, the naming right is not allowed to be transferred.The fifth, for the characteristics of the contract, this article points out how to dispute resolution and how to save the right.