Legal Research On Gene Technology Protection In China

With the development of China's advertising market, a lot of false advertising by "virtual" the door. False advertising is so rampant, endorsers of "work" did not. Advertising campaign spokesperson as important participants in the advertising of legal relations is an independent, equal civil subjects, and advertisers is a mutual advantage, what they need the cooperation. Endorsement Legal nature of the endorsement campaign should be the same with the other regulations under the law. Endorsements valid for the regulation of behavior, not only helps maintain the market order of fair competition, but also conducive to protect the legitimate rights of consumers. However, due to China's relevant laws and regulations on endorsements behavior, the absence of effective supervision and legal accountability and other reasons are not clear on the Regulation of endorsements is facing legal difficulties. Learn from developed countries to conduct special endorsements regulation, for the establishment and gradual improvement of our endorsements Legal liability system plays an important role. Endorsement of acts of perfect legal regulation, the provisions of endorsements is both necessary and pre-obligation, it is necessary to clear the relevant legal liability endorsements, at the same time we should pay attention acts of government endorsement of administrative supervision. Such as improving advertising review system; create a blacklist system for false advertising spokesmen, spokesperson of the blacklist to be "blocked" to prohibit the publication or broadcasting of its endorsement of the ads.