Constructing Local Governments' Soft Power In China

Local government is an important administration department dealing with local affairs, also the direct administrator and leader of local affairs. With the steady development of reform and open policy, local region's economy, politics and culture in China has developed rapidily. Local government in China made great contribution to the promotion of local's hard power, such as economy, science and technology. However, China's local government ignores the construction and promotion of soft power itself, which leads some severe social problems.This thesis mainly concentrates on the problems on the construction of soft power in China's local governments under the ongoing social transitional context, and analyses the the reasons about the above problems and takes relevant measures to solve them.In recent years, due to the influence of one-sided orientation of achievements, local governments in China paied less attention to the promotion of soft power, which are as follows:ignoring the moulding of the new public administerial ethics; sustainability and executive capacity of public policy is poor and low; local governments'crisis management and public relation ideology are weak, lacking of public credibility; the local's civil society is not mature and local governments' integrated capacity is weak; the level of internationalization is low and inspiring capacity is poor. All those aspects restrict the development of local government's administrational capacity and supply the public service, also have no favor to the promotion of local government's competitiveness. Therefore, improving local government's soft power has profound theoretical and practical significance for promoting local government's administrational capacity and competitiveness, increasing local government's political legality and constructing a harmonious socialist society.The purpose of this thiese is to reshape and improve local government's soft power in terms of cultivating new public administerial ethics, constrcting value credibility, behavior credibility and policy credibility, increasing crisis management capacity, cooperating with the third department and expanding the communication with local governments abroad. If so, local government's comprehensive strength will be increased and a harmonious socialist society will come true.