The Studing On The Legal Problems Of Production Advertisement

With the development of market economy, various industries to the market, the product occupies a broader market that means getting more benefits, advertising has become an important means of business market share, as a means of product marketing, in television, radio, newspapers, the network can be seen in various types of advertising, it is everywhere. So, how to manage development so rapid, the impact was so extensive the advertising industry does. Particularly in recent years, product quality problems caused by a lot of social events, see, product advertising against the law, in particular, false advertising or even years, one year, in order to protect consumers and the legitimate interests of other operators to maintain the market order, protect the social and economic fast and steady development, product advertising regulation can not be ignored, standardized product advertising immediately.Based on the current situation in this paper, to provide legitimacy to regulate the theory of product advertising support, more importantly, identify problems, analyze issues and solve problems, and get into practice the theory of resources, articles from the following aspects of the product ads described.The first part is the basic problem of product advertising explained that the definition of the product ads. This section is divided into two smaller parts, the product definition, product mentioned in this paper mainly refers to five products, namely food, health food, medicines, medical devices and cosmetics. Another part of the definition of product advertising, have been mainly discussed in the above-mentioned five kinds of product advertising.The second part discusses the status of product advertising and problems. First, an overview of the legislative status of product advertising, and advertising our products in the analysis of the current problems in product advertising false advertising problems is the most important issue, this part of the final analysis the problem of false product advertising. The third part management of some foreign countries, a general statement of product advertising, the first overview of regulatory status of product advertising in some countries, followed by analysis of false advertising in foreign countries is how regulation. An overview of the advertising of foreign products, compare the regulation of product advertising ads, learn from foreign control experience.The fourth part of the proposed regulation of product advertising perfect proposal, this part of the first from an analysis of advertising law, advertising regulation of product improvement, followed by other relevant laws and regulations from the perspective of legal regulation of product advertising.