Government's Reply And Guide To The Network Event

With the tide of market economy and the depth of the impact of globalization, the reform and innovation, scientific development, to forge ahead in the head Chinese society is facing an unprecedented dramatic evolution, economic transformation, social transformation, movement, and the interests of differentiation, the information explosion, thought diversity , ideas, rights awareness, and so on. Contradictions among the people increased, high crime, complex struggle against the enemy, a serious threat to social harmony and stability. Public awareness of democracy, sense of control, rights awareness, political participation, increasingly aware of their independence of thought activity, selectivity, variability, the difference was enhanced remarkably.At the same time, the rapid development of Internet technology to microblogging, social networking sites, video sites and mobile communications class, represented by the rapid social media, public opinion on the impact of the network is more complex and profound. Hotspot event after another, "opinion leaders", "network Pushing Hands", "dissidents", "rights group", "grassroots correspondents" competing debut, complex pattern of public opinion. Some localized, general, regional and sporadic, often amplified in the network of continuous media hype alienation upgrade, evolve into a "national crowd," the global, national and even international, political events that affect social harmony and stability, serious damage to the party and the government's image. We can say that public opinion, public opinion re-head the network.But, some local governments and how the concept of public governance is still seriously lagging behind in the Internet age, public opinion, awareness is not strong, low capacity to respond, to emergencies or public opinion on sensitive issues raging detonated a loss to deal with misconduct, resulting in the situation constantly deterioration upgrade. Therefore, the party and the government must re-recognize the network, the pattern of public opinion to face the Internet age, and should assume the political responsibility of public opinion to guide the network. Network information in carrying out the work, you must grasp the law of development of the network of public opinion, public opinion awareness network real, to understand the negative tendency of development of the Internet and make relevant preparations. From their own, the need to overcome the network of cognitive impairment, from the concept of governance, work style, to be aspects of their daily routine to avoid the trigger adverse public opinion, to further strengthen media literacy.To the personal experience of Panyu "junk" incident, for example, this article details the cause of the incident, after the results. Incident, the government avoided the mass may lead to conflict, and establish a good image, and thus the level of environmental protection to promote the whole society's rapid progress, so that the "Panyu garbage" incident magnificent turn as the "Panyu sample." Successful handling of events for all levels of government and how to deal with public opinion to guide the network provides a reference example, that one should pay attention to public opinion, early warning information to prevent escalation of the situation deteriorated, and second, to establish public awareness of the game, take the initiative to set the agenda, the three to be good with the media "channels" feature, to ease the negative mood group, four full and timely disclosure of information to ensure informed public participation, five is the "network push hands" should not be underestimated, "opinion leaders" for our use.Finally, local governments in responding to the incident hotspots easily overlooked aspect of the main characteristics of network communication method under the effective guidance of public opinion, that is, a network in time to capture public opinion, public opinion enhance the predictability of the network. To make the network public opinion judged the work of collection and normalization, good handling and public opinion, the intervention event. The second is to strengthen the network construction and management positions, control of the media initiative. Strengthen the local construction site, to broaden the battlefield of public opinion. Enhanced information and team management, and promote healthy and orderly site. Third, increase the interaction with traditional media, each amplified positive public opinion. Fourth, increase personnel, and enhance the ability to guide public opinion. Including government civil servants to enhance the spread of literacy, but also vigorously develop "opinion leaders" to guide the positive public opinion.