| "Broadband Era" provides a broad channel shopping environment, the convenience is beginning to penetrate people's lives, in a way, the chain of the Internet economy as a new economic model, consumers are rapidly changing lifestyle, to provide consumers with a convenient consumer environment but also to the vast business opportunities for operators to bring a large extent driven by economic growth; but also because the current business online is face to face direct communication of non-parties to the transaction, making the transaction security presence some hidden factors that inevitably complicate relations between the consumer, so that the development of online shopping is greatly limited, making the legitimate rights and interests of consumers against the probability of larger. Group buying appears to attract the attention of many consumers, group buying is another shopping fashion .group-buy websites crazy expansion site in 2010 to more than 1,000 in china, while the corresponding domestic regulatory policy is in blank. With fresh corresponding to the mode of consumption is the old articles and regulations, China do not have the specific policy guidance to the development of e-commerce economy. 315 party in this year, group buying, online shopping network hot spots of complaints this year, consumers are lack of trust in crisis has affected the development of this emerging industry. In the Internet age, after the evaluation of consumer shopping, satisfaction, trust is the decisive factor in the development of the virtual economy. Who has the hearts of consumers who will win in the Internet Economy. The healthy development of the network economy will boost domestic demand, stimulate consumption and economic prosperity. Throughout the current international legislation and domestic legislation of States, Most major questions for consumers are: enterprises or businesses are lack of integrity, the right to know when the lack in return is difficult, the claim is difficult for them, the quality of goods seriously inconsistent with the networks and other advocacy issues. The author still found that although there are many international and national domestic electronic commerce legislation, consumer protection on the network specific legislation, there are few, but mainly focused on data protection, identification and online money transfer payments and so on. I am a consumer, but also as a legal learner, a profound understanding of the consumer protection system in the legal system of the network economy in an important position and role. Consumer decision is the nature of the industry factors in the economic development, consumers is a key factor on the commercial land, Reputation is a intangible business assets for enterprises or businesses. Giving enough trust to consumers, the sense of security for online transactions in order to promote the development of this industry. This article on the e-commerce consumer protection on several issues as the starting point of the Internet Economy Environment Legal Protection of Consumer Rights, hope to complete the construction of online consumer legal system play a reference role. |
