Analysis Of The Causes Of Personal Information Leakage In E-commerce And Research On Prevention

Nowadays,the Internet has become an indispensable part of people's daily life,under the impetus of the rapid development of the Internet,online shopping has gradually penetrated into everyone's life.In the development of e-commerce in full swing,we enjoy the many conveniences it brings to us,but it is impossible to avoid this makes our personal information face a certain threat.With the development and perfection of electronic commerce,the security of consumer personal data should be the key problem faced by e-commerce consumers and websites.The main research problem in this paper is the cause of personal information disclosure and preventive measures in the network purchase environment.This paper first summarizes and integrates the relevant theories about e-commerce,personal information and information security in the literature materials read.Secondly,through the analysis of consumer information disclosure cases,summed up the existence of consumer information security risks.Thirdly,through three specific cases,an example is given to analyze the causes of consumer information disclosure.Finally,it gives some suggestions on the information disclosure prevention of consumers in online shopping.