Study On Government's Role In Guiding Public Opinion In Public Emergency-Problems And Suggestions

After the public emergency occurs, government should release the comprehensive news to the general public in time, objectively and correctly. To take the immidiate discourse power and lead public opinion to the correct direction hold the key to easing the situation rapidly and stablizing social emotion. In recent years, China's public emegency has poped up quict frequently with serious consequences in a wider range. It severely endangers people's lives and property safeties, and affects economic and social development, and the political and social stability of China. It is proved that the key measure to handle public emergencies is to properly guide public opinion to the correct direction. The capability in this regard can determine the outcome of the event to a large extent. Currently Chinese government is confronted with following defects in handling public emergencies, inadequate, untimely or incorrect news release, imperfect communication mechanism with media, and incapable measures taken in face of media crisis, to name just a few. To takcle the above mentioned weaklinks, government needs to improve the guiding mechanism of network media and try hard to win public trust, so as to consolidate the foundation for rapid and proper handling of public emergicies.