Research On The Management Mechanism Of Internet Public Opinion In Emergency

The management of Internet public opinion in emergency is a very important anddifficult affair for all government departments in different levels in china. Comprehensiveutilization of advanced technology and scientific management is the key to effectively copewith Internet public opinion in emergency. Under the condition that technology researchabout the management of Internet public opinion in emergency has already made someprogress, this article focus more on the related supporting policies and managementmethods in the dealing with Internet public opinion in emergency. Firstly, the paper makesa summary on internet public pinion management research in emergency in China(2008-2012). Secondly, it discusses the theoretical basis of the management mechanism ofInternet public opinion in emergency. Besides, the paper based on life cycle theorysummarized the evolution rule of the Internet public opinion in emergency, using schrammmodel understand the macro to micro communication of the internet public opinioncommunication in emergency, and use the Smelser’s value-added model constructed themass incidents triggered condition of the internet public opinion in emergency. Then,combining with working practice, the article designs a suitable model for the governmentemergency mechanism of internet public opinion management work, including the incidentlifecycle management mechanism of internet public opinion, emergency network publicopinion management macro to micro information exchange mechanism and emergencyprevention resolution mechanism of internet public opinion management. Finally, using themethods of data mining and information analysis, the article makes a case study on theresponse performance of "Beijingfabu"(the Beijing municipal government informationoffice official weibo) in the7`21Beijing heavy rain event. The study describes thesituation of the internet public opinion in7`21Beijing heavy rain event, summarizes themanagement of internet public opinion of "Beijingfabu", and further deepens the researchachievements of theory and mechanism design part. Through the above research, this papercompleted the relevant emergency network public opinion management mechanism theory exploration and practice of architecture, puts forward the practical emergency internetpublic opinion management general solution.