The Study On Publictrust Of Charitable Organization

With the development of market-oriented economics and society, charity has gained increasing concern, philanthropy has already became an important part of society security in China. As a carrier of the development of philanthropy, charitable organization plays a very important role in the construction of harmonious society, the public trust of charitable organization is the lifeline of its survival and development, if the charitable organization lacks public trust, it would destroy the environment of charity, lead to the lack of charitable fund and make the charitable organization can't continue to operation, it also make negative effects for the development of philanthropy. From this way, we can see that public trust plays an important part in the development of charitable organization, so it's a valuable research project, on that basis, we can improve public trust, perfect charitable organization, develop philanthropy and then promote the development of harmonious society.Based on the research information of charitable organization in domestic and overseas, I define some important concepts which relate to the thesis, for example charity, philanthropy, non-governmental organization, non-profit organization, charitable organization and public trust. I select Jilin Charity Federation as a case, I introduce the main basic information of Jilin Charity Federation, it includes the background when the organization was established, how to raise funds, the situation of community programs and it has been achieved, then I found that the organization has not enough public trust by questionnaire analysis, the weakness of charitable organization's self-discipline is also the influential part of public trust I make a deep analysis from the external environment and internal environment of the organization, according to these, I give some countermeasures.