| Along with the rapid economic development of liaoning province, residents living standards improve, people's sports consciousness, sports a growing demand increase gradually. In this context, liaoning seize the opportunity to improve the competitive level in the meanwhile to increase the popularity of the mass sports, preliminary results. This article from the mass sports industry in liaoning province, the situation of development of liaoning province of the fourteen cities will be based on the level of economic development and combined with practical mass sport industry development division, concise out mass sports industry regional development characteristics, maintain masses of regional development characteristics of sports industry.In order to ensure the health of the mass sports industry in liaoning province, the stable and sustainable development, this article by literature data method, questionnaire and interviews with experts and other methods, the mass sports industry in liaoning province according to geographic position region, divided into the following five regional, shenyang, dalian respectively is: polar; LiaoZhong area (tieling, liaoyang, anshan); Liaodong area (fushun, dandong, following); West liaoning fuxin, chaoyang, huludao (); Southern region (jinzhou, merchant, yingkou). Through the research and analysis of liaoning province, now that the mass sports activities stronger consciousness; Rapid development of mass sports industry overall; Sports fitness entertainment industry flourishing; Sporting goods industry, and become the first scale in northeast of sporting goods distribution mainly. Will the liaoning province regional mass sports development situation is concerned, present a different situation, development and individual areas of development characteristics, so according to each area prominent development present situation, proposed the in shenyang and dalian in liaoning for the north and south poles, drive through the mass sports industry development; LiaoZhong region followed two large center, linking the crowd to "comprehensive sports industry" direction; Liaodong area to for-profit sports fitness club, sports fitness training for major development projects, and formed a "double leading the mass sports industry". Southern region with outdoor sports leisure entertainment primarily, use of coastal resources, and formed a "green sports tourism industry"; Built in western liaoning province mainly crowd ice and snow sports "white sports industry base". |
PDF Full Text Request