The Empirical Research Of The Relationship Between Market Orientation And Performance In Colleges And Universities

This paper reviews the history of this theory, market-oriented:Many foreign scholars from different perspectives on business organizations, market orientation has been studied, but market-oriented in colleges and universities and other nonprofit research organizations are few.Therefore, this choice of colleges and universities such as an industry, combining literature, analyze the causes of market-oriented university, the university proposed a market-oriented model, and through interviews and questionnaire survey, etc., collected from a large amount of data field, re-use SPSS software to analyze these data to measure the level of market-oriented university, verification of market orientation and the relationship between college performance and interaction of business organizations in order to verify the theoretical model of market orientation, measurement scale and to draw whether the relevant conclusions are still applicable in the industry, colleges and universities. Finally, analysis of market orientation in the university research process deficiencies, and the prospect of further research and recommendations made.